FASHIONVERSE – interactive fashion show for a VR-headset (SaaS)
Problem and implemented solution
The problem – the global overload of the information field with photo and video content, low audience engagement, and low conversion of visitors. The solution – we created an emotional VR-experience and an interactive exhibition space, a portable point of attraction for visitors that can be used repeatedly.
Shortlist
Nomination
Cognitive technologies and Creative economy
Topic
Digital fashion solution
Estimated duration of implementation
From 3 months depending on the options
Implementation geography
The project can be used worldwide
Description of competitive advantages
1) We developed a full virtual reality with free movement with a VR-headset. Viewer can explore a fantastic environment and interact with showroom objects and others, the opportunity to learn more about designers and brands in interactive mode.
2) Impressive design of three locations: Cyberpolis, a Fairy tale and Mars.
3) We have found a way to organically place stylistically different collections in a digital space.
4) Deep practical knowledge of the fashion industry and retail.
5) Marketing organization of an interactive sales funnel inside the VR-environment.
List of awards and prizes, media articles about the organization/individual or the Practice
Anna Dreinberg – about digital fashion for BRICS Business Magazine https://www.bricsmagazine.com/ru/articles/o-tsifrovoy-mode Open speeches and interviews by Anna Dreinberg https://tomorrowsrender.com/lectures Innopolis has included the team in the list of significant digital projects https://национальныепроекты.рф/upload/sbornik-ck/Sbornik_CK-compressed.pdf
List of scientific works and IP connected with the Practice
N.A.
