Stabilized (not fading) flowers and plants

Problem and implemented solution

Problems: The main problem of the buyer is that bouquets of fresh flowers fade quickly and are thrown into the trash after a few days. For many consumers, this is really a problem and they want to preserve the beauty of the bouquet for a long time. Expensive – a new bouquet every time. Stabilized imported flowers are very expensive, the problem of logistics and regularity of supplies. Ecology - 2000 million pieces of flowers were sold in 22 years in Russia and the same amount was thrown away after a while, which naturally affected the environment. High carbon footprint. Solution to this problem: Thanks to a special environmentally friendly safe solution and stabilization technology developed by our company, fresh flowers: - They do not wither for 2-3 years - They do not require water and maintenance - Keep it fresh - They retain the smell - The price is comparable to the cost of ordinary freshly cut flowers. Also, the market is no longer dependent on imports – full import substitution. We preserve the environment – we reduce the carbon footprint. We are developing the concept of reasonable consumption for the population. We are stimulating the development of a fashion trend – stabilized floristry.

Russia
Nomination

Climate And Environmental Technologies

Topic

Nature-based and nature-like technologies

Estimated duration of implementation

1 year

Implementation geography

Russian Federation

Description of competitive advantages

We are the only producers of stabilized flowers and plants in Russia, so our main advantage over competitors is the cost of our flowers and plants, as well as the quality of flowers and the absence of foreign economic risks.

List of awards and prizes, media articles about the organization/individual or the Practice

Our company has been a Resident of the Skolkovo Foundation since 2024. The victory in the Start-1 competition from the Investment and Venture Fund of the Republic of Tatarstan. Participant of the Russian Venture Forum 2023 (passed in the selection of the 50 best startups throughout Russia). Participant of the startup exhibition at the competition of the 50 best innovative ideas of Tatarstan in 2023. (there are 10 startups in total). Victory in the competition of the 50 best innovative ideas of Tatarstan 2022. 2 interview on the radio "Business-FM" Kazan. There were 5 TV stories about our project (Russia, TNV, TK Ether, etc.)

List of scientific works and IP connected with the Practice

Patent for invention No. 2698058 "Method of preservation and/or staining of plant material, including cut flowers". Priority from 06/08/2021 "A method for preserving and staining mosses and lichens with giving a glow in the dark" Patent holder Kogan E.A. No.21034871 Patent for the invention, Stabilized hypsophylla - 2024100103/10 , 8.01.2024 Environmental Safety Certificate

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