LUUK
Nowdays due to fast-speed lifestyle, information pressure, variety of cosmetic products and lack of free time and motivation, people feel stressed and disoriented. To overcome the problem personal digital assistants come in place. The digital assistant, based on selected expertise, can help users choose and follow the beauty routine, track the results, increase self-confidence, saving time and money. LUUK is a beauty and a self-care planform, an innovation including the most up-to-date expert content and the AI + Bigdata based service. LUUK — a new format of user’s interaction with the beauty industry. The app combines -a platform with unique content about the beauty world, -а newly developed Face Recognition And Typization Algorithm (FRATA ), -a newly designed beauty routine tracker, -a monetization channel for bloggers and content creators, and -an effective promotion tool for commercial players in the beauty industry. The media platform is continually updated by beauty experts. Users’ requests, both written and voice, are logged and analyzed to present the most effective and customized issuance of media and native advertising. Customers can enjoy an expertly developed self-care programs presented by the beauty routine tracker with game elements. The Tracker helps to develop beauty habits, trace the improvements, collect beauty products, and improve the appearance and self-confidence as a result.
Cognitive technologies and Creative economy
Digital fashion solution
one year
The project is launched in Russia, it is a Skolkovo resident. The expansion is planned to ASEAN and MENA in 2025-2026.
The project has no competitors in Russia and some competitors worldwide. Advantages: - internally developed FRATA (Face recognition and typization algorithm) can define the face shape, recommends the makeup. 9 different shapes of faces can be processed by FRATA. - FRATA can also detect skin problems, such as acne, rosacea, early wrinkles, skin type, under-eye circles and most importantly cancer-risk moles. - media platform is continually updated by beauty experts. Users’ requests, both written and voice, are logged and analyzed to present the most effective and customized issuance of media and native advertising. - customers can enjoy an expertly developed self-care programs presented by the beauty routine tracker with game elements. The Tracker helps to develop beauty habits, trace the improvements, collect beauty products, and improve the appearance and self-confidence as a result.
https://www.marieclaire.ru/krasota/krasota-i-tekhnologii-6-sekretov-proekta-luuk-kotorye-navsegda-izmenyat-vashu-byuti-rutinu/ https://www.grazia.ru/beauty/novyi-brend-uhoda-za-kojei-didjital-programmy-dlya-siyaniya-i-drugie-byuti-otkrytiya-nedeli/ https://www.wedding-magazine.ru/articles/fashion-and-beauty/beauty/luchshee-v-iyune https://umagazine.ru/krasota/reviews/beauty-daydzhest-iyunya-/#ph13 https://beautyhack.ru/krasota/daydzhest-samye-interesnye-novosti-nedeli-10-10-10-10-10-10-10-10-10 https://style.rbc.ru/beauty/664757bc9a79476376ffd0b6
1/ Maria Korlyakova / ML Lead 20 years of facial recognition and human behavior neural networks research and analysis. doi: 10.1109/REEPE60449.2024.10479873.
