BRICS Solution Awards

Cross Culture for Global South

Problem and implemented solution

Cross-cultural engagement in the Global South involves the sharing of ideas, norms, values, and beliefs among societies with diverse cultural backgrounds. It is crucial in a globalized world to foster mutual understanding and respect between different cultural spheres. However, issues like cultural imperialism, misinterpretation, and underdevelopment can arise. Cultural diplomacy advocates for balanced cross-cultural relations by sharing cultural heritage and resources, while intercultural competence promotes cognitive, affective, and behavioral capabilities. Local context-based development focuses on leveraging local values, norms, and belief systems to adapt development projects to local needs. Collaborative global governance ensures a multi-directional and cooperative decision-making process, reducing the influence of neo-colonial power dynamics and creating a more inclusive space for the exchange of ideas, skills, and knowledge. Addressing cross-cultural issues in the Global South requires addressing cultural imperialism, misinterpretation, and underdevelopment.

Egypt
Nomination

Cognitive technologies and Creative economy

Topic

Innovative national solutions for creating creative content (films, video games, animation, sound, graphics)

Estimated duration of implementation

At least one year

Implementation geography

Alexandria, Cairo, Algeria, Moscow, Shanghai, Mumbai and Tehran

Description of competitive advantages

Cross-cultural strategies are becoming increasingly important for organizations in the global South to gain competitive advantages in an interconnected global market. These strategies include brand differentiation, global operations, innovation, human resource management, and risk resilience. By embracing local culture, brands can appeal to consumers seeking authenticity, exclusivity, and diversified experiences. Culturally adept firms can navigate different business environments, build trust with partners, and overcome language barriers. They can also leverage global networks, and access knowledge, talent, capital, and technology from around the world. Cultural intelligence in HR management helps recruit and manage a diverse workforce, improving employee motivation and retention. Additionally, cross-cultural competencies enable companies to navigate and adapt strategically to the ever-changing geopolitical landscape, ensuring they can thrive in a globalized landscape.

List of awards and prizes, media articles about the organization/individual or the Practice

Certificate of Recognition from Group of Strategic Vision Russia and Islamic World for Ahmed Moustafa the director of Asia Center for Studies and Translation for his efforts in against extremism via social media, plus more than 15 articles published via a well known Italian platform Pluralia Forum Verona https://pluralia.forumverona.com/en/authors/ahmed-moustafa/ - plus a project called "Eye on the Orient" with AlAhram Establishment Egypt

List of scientific works and IP connected with the Practice

N.A.

Contacts

For queries about BRICS Solutions Awards please reach out to Agency for Strategic Initiatives International Office Team:

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