BRICS Solution Awards

VR.SHI | Cross-cultural project of visualzation of Russian and Chinese poetry in VR

Problem and implemented solution

Problem: Traditional forms of poetry and art are limited in their ability to fully immerse the audience in the meaning and emotions of the work. Additionally, there's a need for innovative methods of cultural exchange and language learning. Solution: VR.SHI offers a unique solution by combining poetry, visual art, and virtual reality. The project transforms poems into interactive 3D environments where each word becomes a visual art object reflecting its meaning and context. This creates a full immersion of the viewer into a "living, painted poem," allowing for a deeper understanding of its meaning and emotional content.

Winner
China
Nomination

Cognitive technologies and Creative economy

Topic

A joint (cross-country) digital creative product (films, video games, animation, sound, graphics, digital design) created by companies from two or more BRICS+ countries

Estimated duration of implementation

The exact duration of implementation is not specified, but considering the scale and technological complexity of the project, it can be assumed that full implementation may take from 6 months to 1 year.

Implementation geography

The project is planned to be implemented in Russia and China as part of the cross-year of culture. It has the potential to expand to other countries.

Description of competitive advantages

VR.SHI differs from other approaches in the following ways: 1) Unique combination of poetry, visual art, and VR technologies. 2) Innovative method of cultural exchange between Russia and China. 3) Multifunctionality: educational tool, art therapy, entertainment. 4) Potential for creating a new international art movement (VYRS art genre) 5) Response to the creative challenge of artificial intelligence, demonstrating the power of human creativity. Project site with content: https://vyrs.art/premiere

List of awards and prizes, media articles about the organization/individual or the Practice

Awards of Iris Pan: 2024 Red Dot Design Concept Award Winner / 2024 The ADC Annual Awards Winner / 2024 International Design Excellence Awards (IDEA) Awards Finalist / 2024 Titan Innovation Awards Platinum Winner (Social Impact) / 2024 Titan Innovation Awards Gold Winner (User Experience Design) / 2024 DNA Paris Design Awards Honorable Mention / 2024 Indigo Design Award Gold Winner

List of scientific works and IP connected with the Practice

X. Pan, "PoeceptibleVR: Reinterpreting Chinese Traditional Calligraphic Poetry in VR with Multiple Scales and Senses," 2019 IEEE Games, Entertainment, Media Conference (GEM), New Haven, CT, USA, 2019, pp. 1-12, doi: 10.1109/GEM.2019.8811533.

Contacts

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