Animated series "Tugan Batyr"
Revival and popularization of the image of a noble, strong-willed son and defender of his people - batyr. Strengthening the connecting threads of the entire nation and each family by introducing children and youth to the original national values and traditions. Instilling in the younger generation respect for elders, interest in their life path and experience. Preservation of the native language and rich national culture. Tugan in translation from Tatar and many Turkic languages means "native", and Tugan Batyr will become their own and native to many peoples. Two books about the adventures of Tugan Batyr based on the folklore of Tatarstan have already been published. Currently, the third book is being prepared for release, where Tugan Batyr is already traveling around Turkey and made friends with the heroes of Turkish fairy tales. Projects are being developed with a combination of fairy tale motifs from other countries. TUGAN BATYR is not a superman, he is an ordinary young man with pure thoughts and noble aspirations. He is a native hero - the embodiment of a real man, a caring son, a kind brother, a loyal friend. He maintains contact with his family and thanks to this he achieves success in life. The hero's superpower lies in following the 8 virtues of the Tatar people: kindness, compassion, tolerance, faith in God, generosity, justice, loyalty and devotion to the Motherland. All of them are symbolically embodied in the emblem of the Tugan Batyr project - an eight-pointed star. Thanks to following the precepts of his ancestors, the young man triumphs over evil, debunks false ideals: greed, avarice, rejection of family and national culture. We are creating a hero that will appeal to both children and adults. He unites generations at a high level of spiritual and moral values. Through a modern presentation, the story will connect times and show that a unique cultural code never disappears or changes.
Cognitive technologies and Creative economy
A joint (cross-country) digital creative product (films, video games, animation, sound, graphics, digital design) created by companies from two or more BRICS+ countries
until 31.12.2025
Россияйская Федерация, страны СНГ, Потенциал завоевания проектом также международной аудитории связан с сегодняшним продвижением российского контента на рынки Азии, Латинской Америки и региона MENA: - 300 млн. человек население тюркского мира - длительный и активный интерес к геройским франшизам и этническим проектам.
From the very beginning, the project has been aimed at creating not just a series about the national hero "Tugan Batyr", but also a brand of the same name - its own universe, around which the core of the target audience (fan base) will be born and will grow stronger, expanding as the series is produced and widely promoted. Now and in the future, various brand platforms will be developed, brand events will be held, increasing the recognition and attractiveness of the project for the viewer and consumer. The project pays great attention to promoting the very idea of the project, the name "Tugan Batyr", the style and attributes associated with the project. All events in 2023 have been held and will continue to be aimed at attracting the attention of the audience, both completely new and already developed, to the animated series as the locomotive of the Tugan Batyr brand, warming up the anticipation of its premiere and subsequent interest in the series, its continuation in new seasons and a full-length franchise, and subsequently to the licensing and promotional program. Even before the premiere, the project has already achieved important results: on February 29, 2024, Tugan Batyr LLC received a prize in the Know Ours competition (organized jointly by the Agency for Strategic Initiatives, Roscongress, and VEB) in the Creative-Animation category and received a special prize from the partner Soyuzmultfilm for promotion - https://asi.ru/news/198809/ Existing developments: - Teaser and presentation/promotional materials: the project teaser reveals the backstory (legend) preceding the action of the series. - Website and social networks: Tugan Batyr communicates with the audience - current news and announcements of brand events are published on the website and in the VK community - 2 books about the adventures of Tugan Batyr - “Legends of Tugan Batyr” and “Tugan Batyr and the Sabre of Truth” are distributed through online platforms, the 3rd book “Tugan Batyr. Lunar” is being published flower", where part of the plot is transferred to Turkey. In addition to the books, a mobile AR program was created - animating the cover. The books, teaser and AR application were presented at all major business platforms in 2023-2024: Russia-Islamic World, Russia-Africa, Russia-China forums, the Economic Forum in St. Petersburg, including professional platforms: the content forum in Dubai, the Youth Forum in Sochi, the Licensing Summit in Moscow, the Kids Russia exhibition. The Tugan Batyr project has been invited to participate in similar events in 2024 and beyond. - For several years, sporting events have been held, branded by the Tugan Batyr project to attract the target audience (wrestling and traditional archery competitions). All events are covered on the project website and in VK. All sports events are held on a regular basis - in August 2024, the 3rd traditional archery tournament with prizes from Tugan Batyr will be held, and wrestling tournaments with prizes from Tugan Batyr will be held throughout 2024. - The play based on the books is staged in schools, kindergartens, summer camps, theaters, at national and international competitions.
victory of "Tugan Batyr" in the competition of growing Russian brands "Know Ours", held under the auspices of the Agency for Strategic Initiatives, Roskonkress and VEB.RF, where the animated series "Tugan Batyr" received recognition and became one of the winners in the Creative category - https://asi.ru/news/198809/ and was supported by the partner - the Soyuzmultfilm studio (the diploma is attached below).
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