BRICS Solution Awards

Ballurh

Problem and implemented solution

Point of Sale (POS) systems, both offline and online, lack the capability to help retail owners and operators connect different data views. This leads to unused valuable data, lost revenue, missed growth opportunities, and unhappy customers

Saudi Arabia
Nomination

Artificial Intelligence And Digital Services

Topic

Big data storage and analysis

Estimated duration of implementation

The full development and implementation have been completed within 3 months. For customers, the setup is 'Plug and Play,' achievable in less than 24 hours

Implementation geography

Ballurh targets SMEs in key regions ready for digital growth: the Middle East and North Africa (MENA), influenced by Saudi Arabia's Vision 2030; Central and Eastern Europe (CEE); Southeast Asia; and the United Kingdom (UK). These areas, with a collective Serviceable Available Market (SAM) of over 215,000 SMEs in sectors like food and beverage, retail, and quick commerce, present opportunities for us to tap into a regional SAM of USD 1.012 billion. Our strategy focuses on boosting SME profitability and operational efficiency with our advanced AI Analytics solutions.

Description of competitive advantages

Our AI-powered analytics platform sets the stage for a unique competitive advantage by integrating advanced performance monitoring and forecasting tools. Designed with a vision to become the 'Google Analytics for restaurants and retailers globally,' it delivers real-time, contextual alerts that empower owners and operators to make proactive, data-driven decisions. This capability ensures operational optimization and sustained growth, making our solution indispensable for SMEs seeking to enhance efficiency and profitability across the global marketplace

List of awards and prizes, media articles about the organization/individual or the Practice

Advanced Position in ابتكر Innovation Award (2023): Qualified for the Entrepreneurship World Cup finals. https://www.linkedin.com/posts/ballurha_%D8%AC%D8%A7%D8%A6%D8%B2%D8%A9-%D8%A7%D8%A8%D8%AA%D9%83%D8%B1-2023-activity-7169277723146760192-LMdW?utm_source=share&utm_medium=member_desktop Top 3 Most Innovative Startups - Start Smart Competition: Recognized at the kingdom level. https://www.linkedin.com/posts/ballurha_startsmart-innovation-growth-activity-7120485764622131200-3Y8q?utm_source=share&utm_medium=member_desktop Advancement in Entrepreneurship World Cup: Progressed to the next phase. https://ballurh.io/en/ballurh-advances-to-next-phase-of-the-entrepreneurship-world-cup/

List of scientific works and IP connected with the Practice

Our AI algorithm is developed in-house by our CTO, who has a master's degree in AI with a focus on NLP. The software is recognized under the 'Saudi Tech' initiative.

Contacts

For queries about BRICS Solutions Awards please reach out to Agency for Strategic Initiatives International Office Team:

Partners

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