State cashback

Problem and implemented solution

Goskeshback is a platform with gamification elements that will help attract and retain the attention of citizens, stimulating their active participation in education, healthcare, sports and other social spheres of activity.

Russia
Nomination

Platforms And End-to-End Solutions For Government And Public Administration

Topic

National and municipal technological platforms

Estimated duration of implementation

The implementation period is 1 month.

Implementation geography

Russian Federation, Kamchatka Territory.

Description of competitive advantages

Tasks that the State Cashback solves: 1. Work with the electorate: To increase the involvement of citizens in socially significant events, clearly showing residents what social activities are carried out in their region. 2. Popularization of sports: The involvement of the adult population in sports. Encouragement for physical activity and participation in sports events will help you inspire people to lead a healthy lifestyle. 3. Social support: The ability to quickly launch preferential programs for residents of the region, providing social support to certain categories of citizens. You will be able to encourage and support important initiatives in the field of health, education or other social spheres. 4. The media in which you broadcast the news: To form an audience of more than 10 thousand active residents during the first year. You will be able to broadcast current news and information about government processes directly to the Goskeshback platform. This will increase the reach of the audience and ensure the rapid dissemination of information. 5. Increase user loyalty: A wide range of rewards and benefits that users can receive through participation in promotions. This will help strengthen the connection between the government and the population, attract citizens to important initiatives and increase their loyalty to your government. 6. No additional budget is required: One of the key advantages of the system is that it does not require significant additional expenditures from the state budget. It is based on mutually beneficial cooperation with businesses and local entrepreneurs who will provide rewards and support within the framework of the program.

List of awards and prizes, media articles about the organization/individual or the Practice

2nd place in the nomination "Interactive interaction with citizens" of the 11th All-Russian competition of regional informatization "PROF-IT.2023"

List of scientific works and IP connected with the Practice

N.A.

Contacts

For queries about BRICS Solutions Awards please reach out to Agency for Strategic Initiatives International Office Team:

Partners

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