BRICS Solution Awards

AI-Enhanced Tourism Services by Pretty Tours Ltd.

Problem and implemented solution

The tourism industry faces challenges such as managing peak season demand, providing personalized experiences, and ensuring efficient customer service. Pretty Tours Ltd. implemented an AI-driven platform to tackle these issues. The platform uses machine learning to predict tourist preferences, optimize booking processes, and provide real-time customer support. The solution also includes an AI-based recommendation engine that tailors travel packages to individual needs, enhancing customer satisfaction.

Egypt
Nomination

Artificial Intelligence And Digital Services

Topic

Artificial intelligence

Estimated duration of implementation

15 months

Implementation geography

The AI-enhanced services are primarily implemented in the UK, with potential expansion to other popular tourist destinations in Europe and the Middle East.

Description of competitive advantages

Personalization: The AI platform provides highly customized travel itineraries based on user preferences and past behavior. Efficiency: The automated system reduces booking time and improves service delivery, resulting in higher customer satisfaction. Scalability: The AI-driven model allows Pretty Tours Ltd. to scale operations without compromising service quality, managing high volumes during peak seasons effectively. Innovation: By leveraging cutting-edge AI technologies, Pretty Tours Ltd. stands out in a competitive market, offering unique value-added services.

List of awards and prizes, media articles about the organization/individual or the Practice

N.A.

List of scientific works and IP connected with the Practice

N.A.

Contacts

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Partners

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