The Fixies
Creating interesting, eye-catching, vivid and up-to-date content that would strongly appeal to children, in this century where mentality is shaped by short video clips, is a challenging task successfully beaten by The Fixies animation project. However, this is not a merely entertainment project with characters dearly loved by kids in Russia and China. Its Chinese audience particularly highly appreciated the educational value of the animation series because its little viewers are introduced to various phenomena and laws of nature, design of modern devices and different gadgets. The Fixies project is a widely recognized leader in the edutainment genre. It targets modern children and tells them about today’s technology-centered world order.
Cognitive technologies and Creative economy
A joint (cross-country) digital creative product (films, video games, animation, sound, graphics, digital design) created by companies from two or more BRICS+ countries
The project was launched in Russia in December 2010, and the Chinese version was first broadcast in 2015. As of today, 5 seasons of the series have been dubbed into Chinese and are aired on the leading Chinese channels and platforms: Tencent, Youku, iQiyi, Mango, Xiaomi, Huashi TV, Ximalaya, New TV, Beijing Puxin, TV Joy, Huawei, Hisense, SKYWORTH, OPPO, Nanjing Jutong, Bes TV, Huahong, BabyBus, Ergeduoduo, Yanhua, FunTV, Konka, TCL, Coocaa, JMGO, GITV, TVJOY, Xinjiang Cable, Nanjing Jutong, Kuaishou, Jianxiaozhi, Guangxi Cable, Guangxi DVB, Yanhua, Sichuan Telecom, Shandong Telecom, etc.
China (PRC)
The Fixies series is an example of the edutainment genre project with focus on education through entertainment. Its unique advantage is explaining complex things in simple terms. Watching it, children learn how different objects in our technology-driven world work – everyday things anyone in any country (and surely in China) is familiar with, like gyroscooters and refrigerators, fire extinguishers and ecotesters, smartphones and 3D printers, and many other devices. Children get acquainted with complex things and phenomena with the help of their favorite characters – the fixies who live in various devices and take care of them. The fixies are acknowledged experts in technology, they animate the modern technology-generated environment where our children are growing up, and they tell children how the world around us is designed, teaching useful knowledge and skills through play. Children identify themselves with the fixies who are just as small compared to the world around them, which is why little viewers trust the characters. The fixies are the children’s best friends who are always there. The project has great licensing and creative potential: the series’ popular science focus allows to produce diverse educational content based on The Fixies project (science shows, performances, mobile and computer games and applications, encyclopedias) featuring the characters popular with children.
Award winner: • Nenagh Children's Film Festival 2021 Ireland • ANIMATIBA - FESTIVAL INTERNACIONAL DE ANIMAÇÃO DE CURITIBA may 2021 Brazil • Gbeck Future Film Festival 2021 • KingstOOn Animation Festival 2021 Jamaica • MAAC-24FPS INTERNATIONAL ANIMATION AWARDS 2021 India Animation Studio Festival 2018 US ANIMAZE 2018 Canada CMS,INTERNATIONAL CHILDREN'S FILM FESTIVAL 2018 India
The Fixies animation series (5 seasons).
