BRICS Solution Awards

Creative Nation Magazine Brics tour

Problem and implemented solution

Creative Nation Magazine aims to create an immersive and diverse cultural exchange experience between Russia and South Africa. By leveraging our expertise in promoting creativity, education, and personal growth, we can inspire and foster a deeper understanding between the two nations. This experience will address the mental and emotional effects of sanctions on Russians and the employment and economic challenges faced by South Africans. The objective is to bring a long-lasting, impactful experience to Russia, highlighting the rich arts and cultural background of South Africans and Africans at large

South Africa (SA)
Nomination

Cognitive technologies and Creative economy

Topic

A joint (cross-country) digital creative product (films, video games, animation, sound, graphics, digital design) created by companies from two or more BRICS+ countries

Estimated duration of implementation

The estimated duration of the project is 12-18 months. This timeline allows for the comprehensive planning, execution, and evaluation of all project activities, including creative production, events, and cultural exchanges.

Implementation geography

Russia: Major cultural hubs such as Moscow, St. Petersburg, and Kazan will be primary locations for events and exhibitions, leveraging their rich artistic heritage and modern infrastructure. South Africa: Johannesburg, Cape Town, and Durban will serve as the main locales, chosen for their vibrant creative communities and strategic importance as cultural centers. Virtual Platforms: A significant portion of the project will also be delivered through virtual platforms, enabling global participation and access, particularly through VR experiences and online exhibitions.

Description of competitive advantages

The project leverages several competitive advantages: Cross-Cultural Expertise: Creative Nation Magazine has a proven track record of successfully promoting cultural exchange between diverse groups, making it uniquely positioned to bridge the gap between Russian and South African creatives. Diverse Creative Outlets: The inclusion of various creative outlets such as music, film, and jewelry design ensures a holistic approach that caters to different artistic tastes and preferences. Strong Network: The project is backed by a robust network of creatives, industry leaders, and academic professionals in both Russia and South Africa, allowing for seamless collaboration and high-impact results. Proven Success: With a history of successful VR training simulations and music events, the project has a solid foundation of practical experience that will drive its success. Cultural Sensitivity: The project is designed with a deep understanding of the cultural contexts of both Russia and South Africa, ensuring that all activities are respectful, relevant, and impactful.

List of awards and prizes, media articles about the organization/individual or the Practice

Aspire Leaders Program (2023): Recognized for leadership and innovation by the Aspire Institute. Expo 2020 Dubai (2022): Showcased innovative creative solutions on a global stage. Meta Hackathon Winner (2020): Awarded for the KiddiesXP project, highlighting excellence in educational technology. Nedbank Logo Challenge: Recognized for designing a logo that embodies the bank's values and mission. Media Articles: Featured in various local and international media outlets, spotlighting Creative Nation Magazine’s impact on the creative industry and cultural exchange.

List of scientific works and IP connected with the Practice

Research on Creative Technologies and Cultural Exchange: Creative Nation Magazine has conducted research into the integration of creative technologies and cultural exchange, particularly focusing on how digital tools can enhance collaboration across cultural boundaries. Intellectual Property (IP): Digital Art and Design Concepts: The magazine holds IP rights over several innovative digital art and design concepts, ensuring uniqueness and protection of these creative assets. VR Training Simulations: IP protections are in place for the VR training simulations developed by Creative Nation Magazine, safeguarding the content and methods used in these educational tools.

Contacts

For queries about BRICS Solutions Awards please reach out to Agency for Strategic Initiatives International Office Team:

Partners

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