BRICS Solution Awards

UBR VR Esports Arena

Problem and implemented solution

Traditional entertainment venues like shopping malls, family entertainment centers, and museums often lack innovation and fail to capture the attention of today’s tech-savvy audiences. UBR (Ultimate Battle Royale) bridges this gap by offering a multiplayer free-roaming VR gaming platform that transforms traditional spaces into hyper-immersive virtual worlds. Designed to be light on assets and easy to set up, UBR allows up to 10 players to physically interact in real-time within a 100 sqm space.

Egypt
Nomination

Cognitive technologies and Creative economy

Topic

Innovative national solutions for creating creative content (films, video games, animation, sound, graphics)

Estimated duration of implementation

24 months

Implementation geography

We have implementations in Cairo and Alexandria and discussion undergoing for Jordan, Nigeria, KSA and Oman

Description of competitive advantages

Multiplayer Free-Roaming Experience: Unlike many traditional VR setups that are stationary or single-player, UBR offers a true free-roaming multiplayer experience, allowing up to 10 players to interact in real-time in the same physical space. This social and collaborative element enhances the overall engagement and appeal of our gaming platform. Light Asset Model & Cost Efficiency: UBR’s light asset model requires minimal setup and hardware investment (less than $5,000), making it highly accessible for venues. This low-cost, easy-to-install setup ensures quick ROI (payback in less than 6 months) for franchisees and venue operators. Culturally Relevant and Adaptable: UBR is uniquely positioned to be culturally relevant, with the ability to develop custom experiences, such as our Ancient Egyptian-themed game, tailored to local audiences and regions. This approach helps us stand out in underserved markets like the Middle East and Africa, where demand for locally resonant, innovative entertainment solutions is growing. Scalable Franchise Model: Our scalable franchise model provides an opportunity for rapid expansion, with franchisees benefiting from revenue-sharing agreements and flexible deployment options. This makes UBR a highly portable solution for diverse locations, including shopping malls, museums, and family entertainment centers. Partnerships and Global Reach: UBR’s strategic partnerships with industry leaders like Synthesis VR for global distribution and Red Bull for custom development and activations further solidify our competitive edge. These collaborations enable us to expand our reach to over 100 arenas worldwide, providing a platform for growth and credibility in the industry.

List of awards and prizes, media articles about the organization/individual or the Practice

5dVR

List of scientific works and IP connected with the Practice

N.A.

Contacts

For queries about BRICS Solutions Awards please reach out to Agency for Strategic Initiatives International Office Team:

Partners

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