Rapid Meals Ltd. Specialize in providing convenient, balanced meals Tailored for Africans.
In Ethiopia and Kenya, fast and healthy meals are inaccessible to many. 80% of households in both countries fail to meet recommended dietary standards, with over 54% of urban professionals citing lack of time as the main reason they can’t eat healthy. The shift to Westernized diets has caused a rise in chronic diseases, now responsible for 50% of deaths in Kenya. Maintaining a balanced diet has become difficult due to busy lifestyles, leading to malnutrition and over-nutrition. Go Meals by Rapid Meals Ltd. offers a solution with Go Shake, a plant-based, 100% organic meal on the go. It’s a powder that can be mixed with water, milk, or juice, providing a healthy meal in seconds—no blender needed. Go Shake fills the gap for busy people who need nutritious, quick options and is a modern alternative to junk food. Using AI technology, Go Meals provides personalized meal suggestions based on customer trends, ensuring that consumers’ needs are met. Looking to the future, Go Meals aims to revolutionize sustainable food production by creating air protein from carbon dioxide and cow-less milk. With rapid urbanization reducing farmland, these innovations will help feed the world while reducing the environmental impact of livestock farming, which contributes significantly to methane emissions. By 2030, Go Meals envisions a future where food production is both efficient and planet-friendly.
Biotechnology And National Health
Human healthy nutrition technologies
The estimated duration for the implementation of Go Meals is 6 to 9 months, covering product development, prototyping, and the initial market launch phase.
Our initial focus was Ethiopia, but challenges with registration, importing machinery, and limited R&D facilities led us to register in both Kenya and Ethiopia. As the Ethiopian process is delayed, we began prototyping in Kenya, where the environment is more supportive for startups, especially in food technology. We are preparing to launch in Kenya and will expand into Ethiopia once the business climate improves. Our goal is to establish operations in both countries, leveraging Kenya’s advantages while preparing for Ethiopia’s growth.
Description of Competitive Advantages Our competitive advantage stems from a unique combination of elements that position Go Meals as a leader in the smart food space for the African market: Complete Nutrition Go Meals offers nutritionally complete meals designed to meet the daily dietary needs of busy professionals and vulnerable populations alike. Unlike typical fast food or processed meals, our products are carefully crafted to provide a balanced mix of essential vitamins, minerals, protein, and fiber—ensuring that consumers get everything they need in a convenient format. Tailored to the African Market Our products are specifically developed with the African palate and nutritional needs in mind. While many global meal replacements or fast-food alternatives fail to resonate with local tastes, Go Meals offers superior taste that aligns with traditional African flavors. This cultural tailoring makes our products more appealing and accessible to the region’s diverse consumers. Sustainable Ingredients As part of our mission to combat climate change and ensure food security, we focus on using sustainable, plant-based ingredients. Our vision includes producing protein from harvested carbon dioxide and cow-less milk made from lactoferrin—ensuring minimal environmental impact while maximizing nutrition. This approach positions Go Meals as a forward-thinking company dedicated to reducing the carbon footprint of food production. Superior Technologies Through the integration of advanced food technology, we assess customer needs and trends to deliver personalized meal solutions. Additionally, our platform provides nutritional advice tailored to users' health goals. We are also pioneering research in food tech that will allow for the development of innovative products like air protein—setting us apart from competitors who rely on conventional food production methods. No-Fuss Convenience Go Shake, one of our flagship products, doesn’t require any special preparation. It is a powder that can be mixed with water, milk, or juice—making it extremely convenient for consumers without access to kitchens, blenders, or even electricity. This ease of use gives Go Meals a distinct advantage over competitors who offer more complicated or resource-dependent meal solutions. Visionary Leadership Our ambition to become the first and largest smart food farm in Africa underpins all our efforts. This visionary goal not only drives product innovation but also reinforces our commitment to addressing food security across the continent. By focusing on sustainable growth and cutting-edge research, we are well-positioned to scale and deliver lasting solutions to both urban and vulnerable populations in the region.
Award for successful Completion of Jasiri Talent Investor program for business essentials and residential intensive program
we are in the process of getting IP for our Brand the go meals by rapid meals ltd
