Sherry Urjiin
Problem: In Addis Ababa and many Ethiopian cities, transportation challenges are a daily struggle. The existing infrastructure is overwhelmed by growing urban populations, leading to severe traffic congestion and long commute times. The reliance on fuel-powered vehicles contributes to high pollution levels, negatively impacting the environment and public health. Additionally, affordable transportation options are limited, which disproportionately affects young people seeking job opportunities, particularly in sectors like delivery services. The lack of accessible transportation not only hampers economic mobility but also exacerbates unemployment, especially in rural areas where transportation services are even scarcer. Implemented Solution: The Urjiin Sherry project, or Sherry by Urjiin, was developed to address these issues through the production and deployment of Urjiin Electric Motorcycles. These motorcycles provide an eco-friendly, affordable, and efficient solution to Ethiopia's transportation challenges, particularly in Addis Ababa. Key solutions implemented include: • Electric Motorcycles for Ownership, Renting, and Sharing: Urjiin manufactures electric motorcycles designed for personal ownership, as well as for use in rental and sharing services. This provides affordable and flexible transportation options for various needs, whether for daily commutes or for gig economy workers. • Environmental Sustainability: The Urjiin motorcycles are powered by electricity, drastically reducing carbon emissions and helping combat air pollution in urban areas. This contributes to Ethiopia's environmental goals and helps improve public health by reducing reliance on fuel-powered vehicles. • Job Creation and Economic Opportunities: Many users have purchased Urjiin motorcycles to work in delivery services, creating job opportunities for young people. The availability of rental and sharing services further supports the gig economy by providing affordable access to transportation without the high costs of ownership. • Pilot Success and Public Acceptance: The Sherry project began pilot operations in Addis Ababa, where it was quickly embraced by the public. Users appreciate its affordability, convenience, and positive environmental impact. The success in Addis Ababa has paved the way for expansion into other Ethiopian cities and rural areas. • Expansion Beyond Addis Ababa: Urjiin motorcycles are now sold in many Ethiopian cities and rural areas, where they have helped alleviate transportation issues, reduce traffic congestion, and offer reliable, eco-friendly transportation options to underserved populations. The Urjiin Sherry project has not only improved urban mobility but has also created new economic opportunities and contributed to Ethiopia's environmental sustainability. Through this innovative approach, Urjiin is solving many of the transportation problems in Ethiopia while addressing both social and environmental challenges.
Climate And Environmental Technologies
Technologies for the healthy environment
The Urjiin Sherry project has a phased implementation plan, ensuring scalability and long-term sustainability. The estimated duration of full implementation, from pilot testing to large-scale rollout across Ethiopia, is 1 to 3 years.
The Urjiin Sherry project is primarily implemented in Addis Ababa, Ethiopia’s capital and largest city. This urban center was chosen as the pilot location due to its pressing transportation challenges, such as traffic congestion, pollution, and limited affordable transportation options. The successful implementation in Addis Ababa has led to a positive reception and widespread public acceptance.
The Urjiin Sherry project offers several distinct competitive advantages that set it apart from traditional transportation solutions and competing electric vehicle services: 1. Eco-Friendly and Sustainable: o Zero Emissions: Urjiin electric motorcycles produce no harmful emissions, contributing to cleaner air and reducing the carbon footprint in urban and rural areas. o Sustainability: The motorcycles are built using energy-efficient technologies and materials, aligning with global environmental goals and promoting a green future for transportation. 2. Affordability: o Low Operating Costs: Compared to fuel-powered vehicles, Urjiin motorcycles offer significantly lower operating costs due to the absence of fuel expenses and minimal maintenance needs. This makes them an attractive option for a wide range of users, especially gig economy workers and low-income residents. o Flexible Ownership and Sharing Models: Users can either purchase motorcycles outright, rent them, or participate in the sharing service, making them accessible to individuals and businesses with different financial capacities. 3. Job Creation and Economic Empowerment: o Opportunities for Young Entrepreneurs: Urjiin motorcycles enable young people to start delivery or transportation businesses, fostering job creation and supporting the gig economy. o Scalable Business Model: The availability of the motorcycles for both ownership and rental allows businesses to expand their fleet without significant upfront costs, driving economic growth and entrepreneurship.
The Urjiin Sherry project and its leadership have been recognized with several prestigious awards for their contributions to innovation, sustainability, and economic development. These awards highlight the impact of the project and the achievements of Shehab Suleyman and IStar Business Group PLC. 1. 2024 Stride Award Presented to Shehab Suleyman by Minister H.E. Dr. Belete Molla, this award recognized the Urjiin Sherry project for its innovative approach to solving urban transportation challenges and its role in job creation and sustainability in Ethiopia.
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