ITASTE Father River Product Line and Supply Chain Management
The challenge addressed by ITASTE was the fragmentation and inefficiency in the agricultural supply chain, particularly in the rice and grain sectors. Traditional distribution methods limited scalability, while demand for high-quality, processed agricultural products was growing internationally. ITASTE implemented an innovative solution combining both online and offline sales channels, leveraging an “Internet + Agriculture” model. This approach integrates horizontal e-commerce platforms and vertical multi-platform projects to streamline the supply chain, improving access and market penetration. The solution also includes autonomous customer acquisition (CA) systems and a network of over 370 food retail stores, blending O2O (online to offline) strategies and multimedia marketing.
Biotechnology And National Health
Management of the life cycle of natural and synthetic biosystems
The practice has been in place since 2008, with continuous expansion and innovation. The projected timeline for full international market integration and optimized operations is ongoing, with significant milestones achieved in the past 5 years.
ITASTE operates across 17 regions in the Heilongjiang Province, China, with additional product distribution in South Korea, Spain, and 12 other countries. The company’s extensive operations are supported by online platforms and over 370 physical stores throughout China.
ITASTE’s competitive advantages lie in its fully integrated supply chain, which spans production, processing, and distribution, enabling efficient operations from start to finish. The company combines online, offline, and direct-to-consumer sales through a multi-channel distribution model, enhancing its market reach. With a strong brand presence, bolstered by over 370 retail outlets nationwide, ITASTE ensures product quality and supply reliability through advanced storage and transportation infrastructure. Its international market penetration is proven, with sales across 14 countries, and the company has been recognized with over 300 national and industry awards. Additionally, ITASTE leverages innovative models such as “Internet + Agriculture,” driving efficiency and scalability.
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