Digitab (Digital table)
"There is a decline in learners pass rate, lack of digital transformation within rural areas and villages. School children lost the devices that the department of education provided for them,e.g smartphones But we came up with the solution of Digitab which is digital table which has a unique features of hologram technology that helps with augmented reality, real time modification, collaborated learning and live content."
Cognitive technologies and Creative economy
Best UI solution for a digital product
Months 19-24
Southern Africa
"Target Audience for Digitab: *Primary Target Audience:* 1. Parents and Guardians: - Age: 25-50 - Education: High school diploma or higher - Occupation: Working professionals, entrepreneurs, or stay-at-home parents - Interests: Education, technology, and child development - Goals: Provide high-quality education for their children, convenience, and flexibility in learning 2. Homeschooling Educators: - Age: 25-60 - Education: Bachelor's degree in Education or related field - Occupation: Homeschooling teachers, tutors, or educators - Interests: Innovative educational tools, curriculum development, and student engagement - Goals: Effective teaching methods, student achievement, and ease of use *Secondary Target Audience:* 1. Students: - Age: 5-18 - Education: Elementary to high school level - Interests: Interactive learning, games, and multimedia content - Goals: Engaging learning experience, academic success, and fun 2. Educational Institutions: - Private schools, charter schools, and online schools - Administrators, curriculum developers, and teachers - Interests: Innovative educational solutions, cost-effectiveness, and scalability - Goals: Improve student outcomes, enhance teaching methods, and stay competitive *Psychographic Characteristics:* 1. Value education and are willing to invest in quality learning tools 2. Tech-savvy and open to innovative solutions 3. Prioritize flexibility, convenience, and ease of use 4. Seek engaging and interactive learning experiences 5. Value community and support for homeschooling and education *Pain Points:* 1. Limited access to quality educational resources 2. Difficulty in engaging students in traditional learning methods 3. Need for flexibility and convenience in learning 4. Limited support for homeschooling and education 5. High costs associated with traditional educational tools and methods By understanding the target audience's demographics, interests, goals, and pain points, Digitab can tailor its marketing strategy and product development to meet the unique needs of this audience, providing an effective and engaging educational solution."
Won a outstanding woman innovation at TIA( Technology Innovation Agency) in South Africa year 2023
"Pattern n: 2023/10946 Start date 28/11/2023"
