BRICS Solution Awards

The Profit

Problem and implemented solution

Marketing services are affordable and accessible to medium and large companies, but what about the small businesses? Government agencies are more than happy to fund start-ups for raw material and machinery, but what about marketing and advertising? How will the starting entrepreneur make sales and keep the business afloat if they cannot sell and have no marketing skills or tools? That is where we come in. The marketing industry might seem too saturated, but no one is occupying the township, start-up and small business market. We are going to offer an allpacked marketing experience that will help small businesses to get clients and build sustainable brands at an affordable price. ""How"", you ask? Introducing The Profit, an innovative AI-powered platform by Zanda Empire designed to transform the way small businesses and entrepreneurs navigate their journey to success. The Profit provides personalized business blueprints in under five minutes, helping you understand your market, create effective marketing and sales plans, and track your progress. Our mission is to empower entrepreneurs with the tools they need to stand out, attract more customers, and significantly boost their sales. Join us in revolutionizing small business growth and achieving unparalleled success

South Africa (SA)
Nomination

Artificial Intelligence And Digital Services

Topic

Artificial intelligence

Estimated duration of implementation

18 months

Implementation geography

Africa, starting in South Africa

Description of competitive advantages

1. The Profit provides personalized BizBooster blueprints/profit plans in under five minutes, tailored to the specific needs of each entrepreneur, unlike most competitors that offer generic templates 2. The platform goes beyond just business planning by offering tools for market understanding, marketing and sales strategies, and progress tracking, making it a one-stop solution. 3. The Profit is designed to be an affordable solution for small businesses, addressing the financial constraints faced by many entrepreneurs. This makes it more accessible compared to other premium-priced platforms. 4. Unlike competitors, The Profit offers opportunities for businesses to network, connect with potential partners, and find clients, adding significant value 5. The platform’s user-friendly design and intuitive interface ensure a seamless experience, which is crucial for users who may not be tech-savvy. 6. With a focus on the African market and a strong understanding of local business environments, The Profit is well-positioned to penetrate and grow in both South Africa and broader African regions.

List of awards and prizes, media articles about the organization/individual or the Practice

Winner of the Global Entrepreneurship Week Pitch competition 2020 twice, article on The Founder. africa

List of scientific works and IP connected with the Practice

N.A.

Contacts

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Partners

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