The Profit
Problem and implemented solution
Marketing services are affordable and accessible to medium and large companies, but what about the small businesses? Government agencies are more than happy to fund start-ups for raw material and machinery, but what about marketing and advertising? How will the starting entrepreneur make sales and keep the business afloat if they cannot sell and have no marketing skills or tools? That is where we come in. The marketing industry might seem too saturated, but no one is occupying the township, start-up and small business market. We are going to offer an allpacked marketing experience that will help small businesses to get clients and build sustainable brands at an affordable price. ""How"", you ask? Introducing The Profit, an innovative AI-powered platform by Zanda Empire designed to transform the way small businesses and entrepreneurs navigate their journey to success. The Profit provides personalized business blueprints in under five minutes, helping you understand your market, create effective marketing and sales plans, and track your progress. Our mission is to empower entrepreneurs with the tools they need to stand out, attract more customers, and significantly boost their sales. Join us in revolutionizing small business growth and achieving unparalleled success
Nomination
Artificial Intelligence And Digital Services
Topic
Artificial intelligence
Estimated duration of implementation
18 months
Implementation geography
Africa, starting in South Africa
Description of competitive advantages
1. The Profit provides personalized BizBooster
blueprints/profit plans in under five minutes,
tailored to the specific needs of each
entrepreneur, unlike most competitors that
offer generic templates
2. The platform goes beyond just business
planning by offering tools for market
understanding, marketing and sales
strategies, and progress tracking, making it a
one-stop solution.
3. The Profit is designed to be an affordable
solution for small businesses, addressing the
financial constraints faced by many
entrepreneurs. This makes it more accessible
compared to other premium-priced
platforms.
4. Unlike competitors, The Profit offers
opportunities for businesses to network,
connect with potential partners, and
find clients, adding significant value
5. The platform’s user-friendly design
and intuitive interface ensure a
seamless experience, which is
crucial for users who may not be
tech-savvy.
6. With a focus on the African market
and a strong understanding of local
business environments, The Profit is
well-positioned to penetrate and
grow in both South Africa and
broader African regions.
List of awards and prizes, media articles about the organization/individual or the Practice
Winner of the Global Entrepreneurship Week Pitch competition 2020 twice, article on The Founder. africa
List of scientific works and IP connected with the Practice
N.A.
