AiPR (project “PRoshnaya”)

Problem and implemented solution

"PRoshnaya" is the first service in Russia based on neural networks, solving practical PR tasks and optimizing the work of public relations departments using AI.

Nomination

Artificial Intelligence And Digital Services

Topic

Artificial intelligence

Estimated duration of implementation

The service positions itself as a "desktop tool for PR professionals" and therefore does not have usage time limits. The plan allows clients to work within 30 calendar days, after which renewal is required. Implementing the service into work does not take more time than the time spent registering on the portal.

Implementation geography

Our service can be used all over the world, regardless of location, but for now only by Russian speakers.

Description of competitive advantages

The main value of ""PRoshnaya"" lies in generating professional-level texts for PR specialists. The service produces high-quality materials based on user-submitted data and the pre-loaded experience of the project authors in the neural network. Creating material with AI takes from 30 seconds to 2 minutes. However, the project is evolving, and in addition to generating materials from texts and images, image generation will soon be available here as well.

List of awards and prizes, media articles about the organization/individual or the Practice

1. https://news.pressfeed.ru/nejroseti-v-rabote-piarshhikov-kak-ispolzovat-14-napravlenij/; 2. https://vc.ru/services/1386421-piaroshnaya-obzor-vozmozhnostei-novogo-servisa-dlya-kopiraiterov-zhurnalistov-i-biznesa

List of scientific works and IP connected with the Practice

AiPR (project “PRoshnaya”)

Contacts

Partners