BRICS Solution Awards

Ubiquity AI

Problem and implemented solution

Problems: As household balance sheets continue to deteriorate amid high rates and inflation, retail credit delinquency is surging across the globe. Inefficient and ineffective debt collections combined with lenders' inability to assist financially fragile consumers has led to a surge in impairments and impairment provisioning for lenders. Financial facility (which is not being treated by lenders) leads to economic exclusion. Solution: Ubiquity AI has developed the world's first AI avatar designed to predict and treat delinquency, and assist financially-vulnerable consumers prevent and/manage delinquency via chat. Effective deb collection is a critical precursor for rehabilitating a consumer's consumer's credit standing (and score). SimONE is a bot that proactively reaches out to financially-fragile consumers on WhatsApp and other channels to help consumers avoid delinquency or provide them with customer-centric options to manage their delinquent accounts. We conducted a world-first with BNP Paribas and competed with BNP + their external debt collectors. SimONE crushed both BNP + their collectors in pre-delinquency collections. Consumers love SimONE. SimONE empowers consumers and provides them an assistance at the point of greatest impact.

South Africa (SA)
Nomination

Artificial Intelligence And Digital Services

Topic

Artificial intelligence

Estimated duration of implementation

6 years

Implementation geography

South Africa and Europe

Description of competitive advantages

1. We have developed a proprietary technology stack driven by AI and automation for debt collection and account management that is complaint with the strictest regulations globally, including the EU. 2. Our AI model is proprietary. Chat GPT, Claude or Co-Pilot cannot do what SimONE does. Our AI model is built around customer need, not business process and SimONE is providing new psycholinguistic insights about consumer behavior that banks simply do not have. SimONE's interventions is based on behavioral science (nudge theory), which now has a proven track record at being more effective than traditional debt collections. Please visit our website for more details about our technology, customer centricity, approach and pilot results: https://ubiquity-ai.com

List of awards and prizes, media articles about the organization/individual or the Practice

Young Enterprise Laureate Award for Innovation (French government)

List of scientific works and IP connected with the Practice

N.A.

Contacts

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