STUDMART
Problem and implemented solution
In the context of BRICS countries students face significant challenges in accessing verified, meaningful discounts on essential products and services. While student-specific offers exist, they are often fragmented, not centrally available, or lack proper verification processes. This limits the reach of both students and partner brands who wish to connect with this vital demographic. Key challenges that the student population in the expanded BRICS nations faces include: 1.Lack of Centralized Discount Platforms 2.Socioeconomic Barriers. A platform like STUDMART could play a vital role in alleviating this financial burden. 3.Fragmented Ecosystem of Brand Offers 4.Absence of Data-Driven Insights
Nomination
Artificial Intelligence And Digital Services
Topic
Big data storage and analysis
Estimated duration of implementation
Development and initial part – 1 year Then, annually without any limitation.
Implementation geography
Currently, project is launched in Russia only. Project is applicable to every BRICS country.
Description of competitive advantages
1. Robust Student Verification System
2. Tailored for Emerging Markets (BRICS and Beyond)
3. Verified, Exclusive Discounts
4. Advanced Engagement Analytics for Brands
5. Personalized Student Experience
6. Wide Range of Local and Regional Brands
7. Centralized, Easy-to-Use Platform
8. Localized Offers Across Various Sectors
9. Building Long-Term Brand Loyalty
10. Scalability Across BRICS and Other Emerging Markets
List of awards and prizes, media articles about the organization/individual or the Practice
https://companies.rbc.ru/amp/news/0581df4e-fbb1-440f-8965-4e8927b471ae/ https://companies.rbc.ru/amp/news/d07a987b-6633-40eb-8bfa-b95cad70270f/ https://univertechpred.ru/novosti/20240812-universitetskiy-startap-zapustil-platformu-agregator-skidok-dlya-studentov/ https://academia.interfax.ru//ru/news/articles/13644/
List of scientific works and IP connected with the Practice
N.A.
