BRICS Solution Awards

Senu, AI Entrepreneur Copilot

Problem and implemented solution

Entrepreneurs in emerging markets face significant challenges in accessing the insights, funding, and support necessary to start and grow their businesses. Corruption, nepotism, and a lack of transparency often limit opportunities for ecosystem development, making it difficult for entrepreneurs to secure the backing they need. Simultaneously, funders struggle with identifying, funding, and managing high-potential projects, leading to inefficiencies and missed opportunities. Senu addresses these issues by utilizing Generative AI (GenAI) to streamline the entrepreneur's journey, matching them with the most suitable funders and supporters based on their business type and market. For funders, Senu offers a comprehensive dashboard to facilitate sourcing, portfolio management, and funding decision-making, reducing the complexity of managing multiple projects. Additionally, Senu integrates decentralized finance (DeFi) through cross-border Smart Contract Escrow Project Funding, leveraging the NEAR blockchain network to ensure transparency and security in funding transactions. By combining AI and DeFi, Senu creates a virtual ecosystem that fosters entrepreneurial success and financial inclusion in emerging economies.

Egypt
Nomination

Artificial Intelligence And Digital Services

Topic

Artificial intelligence

Estimated duration of implementation

3 months

Implementation geography

BRICS Economic Area

Description of competitive advantages

Senu offers several key competitive advantages that set it apart from traditional platforms: Accessibility: Senu is designed to be available across multiple platforms, ensuring users can access their virtual assistant from web, desktop, or mobile devices, making it convenient for entrepreneurs and funders to stay connected anytime, anywhere. Real-Time Insights: The platform provides instant responses to user inquiries through its AI-driven assistant. Whether assessing market opportunities or managing project milestones, users benefit from real-time feedback and guidance, streamlining decision-making processes. Integrated Toolkits: Senu comes with specialized toolkits tailored to the specific needs of entrepreneurs and funders, whether they are sourcing capital, managing portfolios, or assessing market conditions. This allows users to access a comprehensive set of tools in one seamless platform. Escrow Funding: Utilizing DeFi technology and smart contracts, Senu offers secure milestone-based funding through the NEAR blockchain network. This ensures transparency and trust between project owners and funders by releasing funds only when predefined milestones are met. Localized AI Insights: Unlike global competitors, Senu’s AI models are trained on local data and economic contexts, offering entrepreneurs in emerging markets more relevant, actionable insights. This localization makes Senu particularly valuable in BRICS economies and other developing regions. Comprehensive Funder Dashboard: Senu provides funders with a data-rich dashboard that offers an overview of startup performance, health, and risk management. This allows investors to make better-informed decisions and actively manage their portfolios in real-time. Diversified Funding Options: Entrepreneurs have access to a variety of funding streams beyond traditional venture capital, including microfinance, NFT-based crowdfunding, and loans, making it easier for projects of all sizes to find the right financial support. Emerging Markets Focus: Senu is one of the first AI-powered platforms specifically built to address the unique challenges in emerging markets, helping to democratize access to funding and support while unlocking the untapped potential of entrepreneurs in the BRICS region.

List of awards and prizes, media articles about the organization/individual or the Practice

Winner of U.S. State Department Alumni Impact Award 2020

List of scientific works and IP connected with the Practice

N.A.

Contacts

For queries about BRICS Solutions Awards please reach out to Agency for Strategic Initiatives International Office Team:

Partners

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