STUDMART

Problem and implemented solution

In the expanded BRICS countries, students face challenges accessing verified discounts due to the lack of centralized platforms, fragmented brand offers, and poor verification systems. Socioeconomic barriers in emerging economies further limit their access to essential products and services. Partner brands also struggle with inefficiencies in targeting and understanding student engagement. A platform like STUDMART could provide a unified solution, offering verified discounts, supporting student needs, and delivering data-driven insights for brands to optimize campaigns in these growing markets.

Russia
Nomination

Artificial Intelligence And Digital Services

Topic

Big data storage and analysis

Estimated duration of implementation

Development and initial part – 1 year Then, annually without any limitation.

Implementation geography

Currently, project is launched in Russia only. Project is applicable to every BRICS country.

Description of competitive advantages

STUDMART offers a unique platform that bridges the gap between students and partner brands across the BRICS countries (including new 2024 members such as Argentina, Egypt, Ethiopia, Iran, Saudi Arabia, and the UAE). Its innovative approach addresses the needs of both students and brands, providing solutions that current platforms overlook. Below are the competitive advantages that set STUDMART apart from other discount platforms: STUDMART’s competitive advantages stem from its student verification system, its localized approach to emerging markets, and its focus on verified discounts and data-driven insights for brands. By offering personalized, regionally relevant experiences for students and detailed analytics for partner brands, STUDMART creates a unique ecosystem that builds trust, drives engagement, and enhances long-term brand loyalty in the growing BRICS markets.

List of awards and prizes, media articles about the organization/individual or the Practice

https://companies.rbc.ru/amp/news/0581df4e-fbb1-440f-8965-4e8927b471ae/ https://companies.rbc.ru/amp/news/d07a987b-6633-40eb-8bfa-b95cad70270f/ https://univertechpred.ru/novosti/20240812-universitetskiy-startap-zapustil-platformu-agregator-skidok-dlya-studentov/ https://academia.interfax.ru//ru/news/articles/13644/

List of scientific works and IP connected with the Practice

Not applicable

Contacts

For queries about BRICS Solutions Awards please reach out to Agency for Strategic Initiatives International Office Team:

Partners

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